Blanca Hernanz Bodero

With a degree in Economics from the Universidad Autónoma de Madrid, she has a master's degree in e-Business from Instituto de Empresa and a master's degree in Strategic Management and Social Leadership from IESE. She has been director of communication, presidential office and social action at Bankinter. She currently teaches Branding and CSR, corporate reputation and brand management.

Education

  • Master in Strategic Management and Social Leadership IESE
  • Master in e-Business. Business Institute
  • Degree in Economics, Autonomous University of Madrid

Areas of Expertise

  • Corporate Social Responsability
  • Branding
  • Social Marketing

Professional Career

  • TEACHER IN BRANDING AND CSR PROGRAMS at FOXIZE, Madrid
  • PROFESSOR OF SOCIAL MARKETING, CORPORATE REPUTATION AND BRANDING AND BRAND MANAGEMENT Madrid School of Marketing, Madrid
  • PROFESSOR OF CORPORATE BRANDING AND PERSONAL BRANDING at EAE Business School, Madrid
  • PROJECT DIRECTOR EMILIO SANCHEZ VICARIO FOUNDATION
  • DIRECTOR OF THE MARKETING AND CORPORATE IDENTITY AREA at Bankinter
  • DIRECTOR OF THE CORPORATE SOCIAL RESPONSIBILITY, BRAND AND CORPORATE IDENTITY AREA at Bankinter
  • DIRECTOR OF THE EXTERNAL COMMUNICATION DIVISION at Bankinter
  • DIRECTOR OF THE SOCIAL ACTION AREA at Bankinter
  • EXTERNAL COMMUNICATION DIRECTOR at Bankinter
  • DIRECTOR OF THE PRESIDENCY CABINET at Bankinter

Articles

"Are you a good brand or you just look like it" posted on Foxize

"The new era of Corporate Social Responsibility" published in Ipmark